Humvee builder sues Activision over ‘Call of Duty’

NEW YORK (Reuters) – The builder of Humvee troops vehicles filed a lawsuit accusing Activision Blizzard Inc of reaping billions of dollars of income by incorporating a trademarks but accede in a flagship “Call of Duty” video diversion franchise.

In a censure filed on Tuesday night in U.S. District Court in Manhattan, AM General LLC indicted Activision of holding advantage of a goodwill and repute in a “Humvee” and “HMMWV” outlines by featuring them prominently in “Call of Duty,” and chartering associated calm for use in toys and books.

“Humvee” and “HMMWV” are brief for High Mobility Multipurpose Wheeled Vehicles. AM General pronounced it has done some-more than 278,000 Humvees.

Mary Osako, a mouthpiece for Activision, pronounced on Wednesday that a association does not plead tentative litigation.

Activision has pronounced “Call of Duty” final year was a world’s largest video diversion console franchise, and North America’s largest for a eighth true year.

The authorization was launched in 2003, and sales had by 2016 surfaced 250 million units, with income surpassing $15 billion, according to a Santa Monica, California-based company.

But AM General pronounced that success came “only during a responsibility of AM General and consumers who are cheated into desiring that AM General licenses a games or is somehow connected with or concerned in a origination of a games.”

AM General is owned by MacAndrews Forbes Inc and Renco Group Inc, that are holding companies for a billionaires Ronald Perelman and Ira Rennert, respectively.

The South Bend, Indiana-based association pronounced it wants compensatory, punitive and triple indemnification from Activision, after some-more than a year of communication unsuccessful to finish a dispute.

Humvee-branded vehicles have been used for some-more than 3 decades by a U.S. troops and in some-more than 50 countries, AM General said.

In new months, they have been used in armed conflicts in Afghanistan and Iraq, and to yield service to victims of Hurricane Harvey in Texas.

AM General has also constructed a municipal vehicle, a Hummer.

The box is AM General LLC v Activision Blizzard Inc et al, U.S. District Court, Southern District of New York, No. 17-08644.

Reporting by Jonathan Stempel in New York; modifying by Jonathan Oatis and G Crosse

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